Today
10:00 - 17:00
accessibility.openinghours.today-in National Museum Zurich
Today at the National Museum Zurich10:00 - 17:00
accessibility.openinghours.today-in National Museum Zurich
Today at the National Museum ZurichTuesday till Wednesday 10:00 - 17:00
Thursday 10:00 - 19:00
Friday till Sunday 10:00 - 17:00
Monday closed
Tuesday till Wednesday and Friday 10:00 - 18:00
Thursday 10:00 - 19:00
Saturday till Monday closed
Closed on public holidays
The library will be closed from August 1 to August 24, 2026 due to stocktaking.
From Tuesday, August 25, 2026, the library will be open again at the usual times.
Swiss National Holiday 01.08.2026 10:00 - 17:00
Long Night of the Museums 05.09.2026 10:00 - 17:00
18:00 - 23:59
Long Night of the Museums 06.09.2026 0:00 - 2:00
10:00 - 17:00
Knabenschiessen 14.09.2026 closed
Family Day 18.10.2026 10:00 - 17:00
21.12.2026 10:00 - 17:00
22.12.2026 10:00 - 17:00
23.12.2026 10:00 - 17:00
Christmas Eve 24.12.2026 10:00 - 14:00
Christmas 25.12.2026 10:00 - 17:00
St. Stephen´s Day 26.12.2026 10:00 - 17:00
27.12.2026 10:00 - 17:00
28.12.2026 10:00 - 17:00
29.12.2026 10:00 - 17:00
30.12.2026 10:00 - 17:00
New Year´s Eve 31.12.2026 10:00 - 17:00
New Year´s Day 01.01.2027 10:00 - 17:00
Saint Berchtold 02.01.2027 10:00 - 17:00
accessibility.openinghours.special_opening_hours.link
Show all10:00 - 17:00
accessibility.openinghours.today-in National Museum Zurich
Today at the National Museum ZurichTuesday till Wednesday 10:00 - 17:00
Thursday 10:00 - 19:00
Friday till Sunday 10:00 - 17:00
Monday closed
Tuesday till Wednesday and Friday 10:00 - 18:00
Thursday 10:00 - 19:00
Saturday till Monday closed
Closed on public holidays
The library will be closed from August 1 to August 24, 2026 due to stocktaking.
From Tuesday, August 25, 2026, the library will be open again at the usual times.
Swiss National Holiday 01.08.2026 10:00 - 17:00
Long Night of the Museums 05.09.2026 10:00 - 17:00
18:00 - 23:59
Long Night of the Museums 06.09.2026 0:00 - 2:00
10:00 - 17:00
Knabenschiessen 14.09.2026 closed
Family Day 18.10.2026 10:00 - 17:00
21.12.2026 10:00 - 17:00
22.12.2026 10:00 - 17:00
23.12.2026 10:00 - 17:00
Christmas Eve 24.12.2026 10:00 - 14:00
Christmas 25.12.2026 10:00 - 17:00
St. Stephen´s Day 26.12.2026 10:00 - 17:00
27.12.2026 10:00 - 17:00
28.12.2026 10:00 - 17:00
29.12.2026 10:00 - 17:00
30.12.2026 10:00 - 17:00
New Year´s Eve 31.12.2026 10:00 - 17:00
New Year´s Day 01.01.2027 10:00 - 17:00
Saint Berchtold 02.01.2027 10:00 - 17:00
accessibility.openinghours.special_opening_hours.link
Show allVisual communication encounters us everywhere in everyday life. While waiting for the train, we see the posters on the opposite platform; at an appointment in hospital, the signage guides us to the right place; when reading on the Internet or in a printed newspaper, we are confronted with advertising of various kinds. In doing so, we constantly form an opinion, are touched positively or negatively, or perhaps a particular advertisement also prompts us to think.
This is precisely what interests us: When was the last time a designed communication medium, a poster, an advertisement, a logo, touched you emotionally or intellectually? Send us a photo of it and write one sentence explaining why this particular message or execution impressed you negatively or positively.
A selection of the submitted images will be shown in the digital showcase in the exhibition "Graphics. Designing the everyday".
“Would it be better to lie down after all? This sign caught my attention because it shows that pictograms can convey information in a small space that would be difficult to explain in just a few words. In addition, they are understandable regardless of language and therefore easily accessible to many people.” Photo: Jonas Howald
By submitting the photo and the text, you agree to their publication. No personal details will be published. The SNM reserves the right not to publish submitted photos. The images will be used exclusively in connection with the exhibition "Graphics. Designing the everyday". No persons may be recognizable in the image, or at least not identifiable.