Key visual of the exhibition «Switzerland, the land of banks»

Switzerland, the land of banks

Exhibition | accessibility.time_to

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Exhibition

Switzerland is one of the world’s leading financial centres – but how did its close association with banking evolve? The exhibition shows how deeply banking is entrenched in Switzerland’s DNA and traces the development of the banking system by displaying an impressive range of items. Long before banks existed as we know them today, money, credit and trust were integral to people’s daily business. Jewish moneylenders, Lombardy merchants and, later, urban exchange offices laid the foundation for the modern financial centre. In the 19th century, savings banks and cantonal banks cultivated the image of a bank as a reliable institution available to everyone. Large banks emerged in Zurich, Basel and Geneva, which enabled the country’s industrial development – in the 20th century, the adoption of the famous banking secrecy laws saw Switzerland rise to world prominence as a financial hub. However, confidence in Swiss banking is not unshakeable. Crises have been a recurring feature in the sector, with banks going into administration, international criticism of banking secrecy and spectacular acquisitions. The exhibition goes beyond merely retracing historical developments; it also invites visitors to engage with the land of banks as it is today. Interactive media stations, surveys and fun options for children ensure the exhibition has something for visitors of all ages.

Blog articles

Media

The media conference on the exhibition is taking place on 10.06.2026 at 10:00 at the National Museum Zurich.

The media folder and materials are available for download from this date.

accessibility.sr-only.person_card_info National Museum Zurich press contact

+41 44 218 65 64

Exhibition imprint

  • Overall management Denise Tonella
  • Project direction Erika Hebeisen, Rebecca Sanders
  • Curators and Concept Erika Hebeisen, Rebecca Sanders, Pia Schubiger
  • Scenography Ralph Nicotera
  • Exhibition graphic Clavadetscher Gestaltung für Kultur und Wirtschaft
  • Project coordination Teresa Ranft 
  • Advisory committee Roman Aebersold, Günhan Akarçay, Heidi Amrein, Beat Högger, Sabrina Médioni, Denise Tonella
  • Project controlling Sabrina Médioni
  • Services and museum education Lisa Engi, Vera Humbel, Anna Thalmann
  • Technical management Ira Allemann, Mike Zaugg
  • Exhibition construction Ira Allemann, Marc Hägeli, Philippe Leuthardt, Julia Rusterholz, Dave Schwitter
  • Conservation management Tino Zagermann
  • Conservation and mounting of objects Nikki Calonder, Natalie Ellwanger, Anna Jurt, Sarah Longrée, Jürg Mathys, Ulrike Rothenhäusler
  • Object logistics and assembly Christian Affentranger, David Blazquez, Simon d’Hollosy, Reto Hegetschweiler, Aymeric Nager
  • Loans Cristina Kaufmann, Laura Mosimann, Claudio Stefanutto
  • Photography Jörg Brandt, Felix Jungo
  • Film Reclaiming Cocoa (2025): Philippe Stalder, director & producer
  • Picture library Ronja Eggenschwiler, Andrea Kunz, Fabian Müller
  • IT Web Thomas Bucher
  • Media stations Alex Baur, Thomas Bucher, Ueli Heiniger, Pasquale Pollastro, Danilo Rüttimann, Daniel Werder
  • Sound Installation «Carry» Dominik Winkelmann (www.nikwinkelmann.ch), Media artist | Voices: MarieLies Birchler & Mario Delfino, Gesichter der Erinnerung | Audioproduktion Voice-Over: Markus Keller, keller • thurgau, Frauenfeld | Voices: Margherita Coldesina (IT), Brigitte Raul (FR), Andrea Samborski (EN), Ariela Sarbacher (D)
  • Marketing and Communication Anna-Britta Maag Sebastiano Mereu Carole Neuenschwander Alexander Rechsteiner
  • Advertising graphic Resort GmbH für Visuelle Kommunikation
  • Translations Marie-Claude Buch-Chalayer, Laurence Neuffer, Giovanna Planzi, Nigel Stephenson, Coline Thomas

Items generously loaned by

  • Archivio di Stato Bellinzona
  • Bezirk Gersau
  • Hannes Binder
  • Nadine Felix
  • Historisches Museum Thurgau
  • Medizinsammlung Inselspital Bern
  • Museum Fram, Einsiedeln
  • Museo di Val Verzasca, Sonogno
  • Rätisches Museum, Chur
  • Saurer Museum Arbon
  • Schweizer Strohmuseum, Wohlen
  • Schweizerisches Bundesarchiv, Bern
  • Schweizerisches Institut für Kinder- und Jugendmedien SIKJM, Zürich
  • Staatsarchiv Zug
  • Stiftung Kinderdorf Pestalozzi, Trogen
  • Sust Museum Horgen
  • Nik Winkelmann