On the road with Rosmarie Tissi
Daniela Schwab
7. December 2017
Rosmarie Tissi, graphic designer for almost 60 years, talks about her work, experiences and views.
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Visual communication is all around us. Selected examples from the Swiss National Museum’s extensive graphic art collection illustrate the power of visual language. The first part of the exhibition draws on historical posters and objects to show how graphic design evokes desire, conveys stereotypes and shapes cultural identities – for example, through the depiction of gender roles in advertising, through ‘Swissness’ in design, and through exoticized motifs that would be condemned as racist today. The second part of the exhibition provides a hands-on insight into the graphic design process. Visitors can discover the creative and technical methods involved in graphic design, from the creation of posters, logos and typography, to stamps and exhibition visuals. Interactive stations then invite them to have a go themselves, giving them a deeper understanding of the complexity, creativity and social relevance of graphic design from past to present to future.
The exhibition can be visited independently or as part of a guided tour.
Graphics
Guided tour for private groups
Guided tour of the exhibition "Graphics. Designing the everyday".
Tour: 1 hour
Guided tours can be arranged outside opening hours: Mon between 9.30 am and 6 pm, Tue to Fri between 9.30 am and 7.45 pm. Sat and Sun between 10 am and 5 pm
| Registration: |
2 weeks in advance |
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Duration: |
60 minutes; special packages can be offered on request |
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Group size: |
max. 15 participants per tour |
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Languages: |
English, German, Italian, French. Other offers upon request. |
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Cost: |
CHF 180 for the guided tour + CHF 10 admission per person Children up to 16 years free. For groups of people with with permit N, S, F, the guided tour and admission are free of charge. |
accessibility.sr-only.person_card_info Reservations desk
National Museum Zurich
+41 44 218 66 00
Monday till Friday 09:00 - 12:30
Graphics – Introductory tour
Intermediate level (from 5th grade) | secondary levels I and II
Guided tour of the exhibition «Graphics. Designing the everyday».
1 hour
Guided tours are free of charge for school classes from Switzerland.
Guided tours in English can be arranged, even outside opening hours. Guided tours are free of charge for school classes from Switzerland.
| Booking: |
at least 2 weeks in advance |
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Duration: |
1 hour guided tours, other services by prior arrangement |
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Group size: |
max. 25 people |
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Cost: |
Guided tours for school classes from Switzerland are free of charge. |
accessibility.sr-only.person_card_info Reservations desk
National Museum Zurich
+41 44 218 66 00
Monday till Friday 09:00 - 12:30
There will be no media conference for this exhibition.
Please contact the media service for individual appointments, guided tours and/or interviews.
The media kit with images will be available for download here from 10:00 a.m. on 17.7.2026.
accessibility.sr-only.person_card_info National Museum Zurich press contact
National Museum Zurich
+41 44 218 65 64
- Overall management Denise Tonella
- Project direction Daniela Schwab
- Curators and concept Daniela Schwab, Jonas Howald
- Curatorial support Christina Sonderegger (bis März 2026)
- Scenography Stillhart Schindler
- Exhibition graphics Stillhart Schindler
- Advisory committee Roman Aebersold, Günhan Akarçay (bis März 2026), Heidi Amrein, Beat Högger, Sabrina Médioni, Denise Tonella, Simon Wirth
- Project controlling Sabrina Médioni
- Cultural services and museum education Lisa Engi, Vera Humbel
- Technical management Debbie Sledsens, Mike Zaugg
- Exhibition construction Ira Allemann, Raúl Baumann, Marc Hägeli, Philippe Leuthardt, Dave Schwitter
- Conservation management Anna Jurt
- Conservation and mounting of objects Anna Jurt
- Object logistics and assembly Christian Affentranger, Reto Hegetschweiler, Simon d’Hollosy, Nicolas Müller
- Photography Jörg Brandt, Felix Jungo
- Picture library Ronja Eggenschwiler, Andrea Kunz, Fabian Müller
- IT | Web Alex Baur, Thomas Bucher, Ueli Heiniger, Pasquale Pollastro, Danilo Rüttimann, Daniel Werder
- Media stations Stillhart Schindler, Alex Baur, Thomas Bucher, Ueli Heiniger, Pasquale Pollastro, Daniel Werder
- Marketing and communication Anna-Britta Maag, Sebastiano Mereu, Carole Neuenschwander, Alexander Rechsteiner
- Advertising graphics Stillhart Schindler
- Translations Sandy Haemmerle, Nadège Jauch, Massimo Piras, Natalia Proserpi, Rebecca Sanders, Coline Thomas