Key visual of the exhibition «Accessories. Objects of desires»

Accessories

Objects of desire

Exhibition | accessibility.time_to

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Exhibition

Accessories have always been more than mere decoration: hats, scarves, gloves, bags and shoes reflect social, political and religious affiliation, denote power and status, protect and give form to the body, or represent the latest fashions. The exhibition features items from the Swiss National Museum collection to show how accessories are shaped by social change. From the strict dress codes of the early modern period to current-day trends that play with gender norms, the exhibition takes a look at fashion history from head to toe.

Guided tours

Key visual of the exhibition «Accessories. Objects of desires»

Accessories

Guided tour for private groups

Guided tour of the exhibition "Accessories – Objects of desire".

Tour: 1 hour

Guided tours can be arranged outside opening hours: Mon between 9.30 am and 6 pm, Tue to Fri between 9.30 am and 7.45 pm. Sat and Sun between 10 am and 5 pm

Registration:  

 2 weeks in advance

Duration:

 

60 minutes; special packages can be offered on request

Group size:

 

max. 15 participants per tour

Languages:

 

English, German, Italian, French. Other offers upon request.

Cost:


 

 

CHF 180 for the guided tour + CHF 10 admission per person

Children up to 16 years free.

For groups of people with permit N, S, B, F (refugee) or F (foreigner), the guided tour and admission are free of charge.

accessibility.sr-only.person_card_info Reservations desk

+41 44 218 66 00 reservationen@nationalmuseum.ch

Schools

Key visual of the exhibition «Accessories. Objects of desires»

Accessories – Introductory tour

Intermediate level | Secondary level I and II

Guided tour of the exhibition «Accessories – Objects of desire».

1 hour
Guided tours are free of charge for school classes from Switzerland.

Guided tours in English can be arranged, even outside opening hours. Guided tours are free of charge for school classes from Switzerland.

Booking:  

at least 2 weeks in advance

Duration:

 

1 hour guided tours, other services by prior arrangement

Group size:

 

max. 25 people

Cost:
 

 

Guided tours for school classes from Switzerland are free of charge.

accessibility.sr-only.person_card_info Reservations desk

+41 44 218 66 00 reservationen@nationalmuseum.ch

Chatterbag

From 18. July

Chatterbag for families

Armed with the Chatterbag, kids accompanied by an adult can explore the Swiss National Museum. They are invited to find six objects in the exhibition “Accessories – Objects of Desire”, each of which has a story to tell. The journey of discovery continues with fun activities in which various objects from the bag are used to solve riddles, try things out, explore items by touch, and more. The entertaining itinerary enables young visitors to immerse themselves in the wonderful world of fashion and accessories.

Suitable for kids aged 5 to 10.

Free of charge | Chatterbag available at the Welcome Desk

German | English

Blog articles

Media

Accessories – Objects of desire

National Museum Zurich | 18.7.2025 - 12.4.2026
published on 15.7.2025

Accessories are more than fashionable adornment. The new exhibition at the National Museum Zurich features over 200 objects spanning four centuries, illustrating how accessories reflect status, identity and societal change. It includes hats, scarves, fans, bags, shoes and many other everyday items, taking visitors on a journey into cultural history, from head to toe. 

What do a hat, a pair of gloves, or an elegant scarf say about their wearer? Accessories have always been more than just decorative add-ons. Rather, they are objects that carry their own message and meaning. The exhibition at the National Museum Zurich features elaborately decorated hats, luxurious scarves, elegant walking canes, extravagant bags, delicate fans and sensual shoes from the Swiss National Museum’s extensive collection. They span the period from the 17th century to the present day and provide an insight into social change, status, identity and cultural expression. 

Various exhibits, such as the velvet beret belonging to a councillor from Bern in the early 18th century, children’s christening bonnets and a magnificent decorative headdress from the canton of Schaffhausen, show how headgear was a sign of social status, regional identity, and social exclusion. Modern-day examples, such as the pink ‘pussy hat‘ illustrate how headwear can still make a political statement today. 

Accessories that are held in the hands extend the body and lend emphasis to gestures. In the past, members of the leisure class had their hands free for bags, fans, parasols and walking canes. Many of these objects served functions that have now been forgotten. For example, the exhibition features an elaborately decorated cane from Zurich with a silver rocaille knob, which would have been used by wealthy gentlemen when strolling around the city as a sign of wealth, status and refinement. 

The exhibited bags and other items worn on the body range from a baroque alms purse to a briefcase and modern-day handbag. A particularly impressive exhibit is the bag by Swiss designer Kévin Germanier, made from upcycled wool oddments and shower curtain rings – an example of sustainability in fashion. 

The exhibition also shows how social change is reflected in fashion accessories, from strict dress codes and the artistic opulence of accessories for regional traditional costumes, to present-day items that play with gender norms. For example, a pink-coloured men’s house cap from the 18th century considers why the colour is nowadays seen as feminine, while the unisex sneakers with pink tulle worn by Nemo at the Eurovision Song Contest in 2024 deconstruct social norms. 

Finally, short films from the course ‘Major Trends & Identity’ at the Zurich University of the Arts look at the diversity and relevance of accessories in contemporary society and ask how they shape the modern body image. 

The exhibition takes a deep dive into the role of accessories in everyday life, culture and politics. It encourages visitors to think about clothing as a cultural practice and clearly shows that accessories are much more than fashionable adornment – they are a window into cultural history, telling stories from head to toe.

Images

Wedding hat

Besides being decorative, the traditional headdress in 19th century Switzerland also indicated a woman's marital status. The silver circular bonnet was the wedding hat of choice for wealthy middle-class women in the Rhein Valley, the Lake Constance area of the cantons of St. Gallen and Thurgau in the early 19th century.

© Swiss National Museum

Capeau summer hat

Wohlen had supplied the international fashion trade with its wares since 1800. A loom for the production of trimming material was first used in 1829 to make so called 'patents of straw'. The hat is illustrated on a sample sheet of the company Wohler & Cie.

© Swiss National Museum

Hatpins

The trend to wear ever larger hats, often adorned with feathers or flowers, made hatpins an indispensable accessory between the years 1890 and 1920. The design variety of hatpins extended from cheap metal with ornamental glass to colourful enamel work to precious stones set in gold.

© Swiss National Museum

Petra Volpe’s 'Pussyhat'

'Pussyhats' were first knitted for the Women's March in Washington D.C. in January 2017 a sign of protest against the sexism of US President Donald Trump. These pink hats have come to symbolize the fight for women's rights and women now wear them for demonstrations around the world.

© Swiss National Museum

Flame or Milanese cloth

As part of the colourful Swiss Sunday and festive costumes of the first half of the 19th century, foulards are a mark of origin for the wearer. So-called flame or Milanese cloths make up part of women’s traditional costumes in Thurgau to this day.

© Swiss National Museum

Swiss fan painter

Johannes Sulzer (1748–1794), an artist and engraver from Winterthur, was Switzerland's foremost decorator of fans. His work contains detailed genre scenes, as shown by this idealized depiction of countryfolk at work.

© Swiss National Museum

Bags – An indispensable item

Bags used for carrying personal items, money or papers rank among the most indispensable accessories. Alms purses bore testimony to the status of their owners. After 1800, ladies’ handbags became important fashion accessories in ever-growing variety and style.

© Swiss National Museum

Far-travelled

This case belonged to Martin Escher-Hess (1788–1879), the architect of the first railway line between Zurich and Baden in 1847. With the advent of steam navigation and the railways in the 19th century, new and portable types of case such as this appeared, prototypes of women's leather handbags.

© Swiss National Museum

Ladies outdoors

The consumer revolution in the middle of the 19th century led to an explosion in fashion items at affordable prices. More and more women and men from the middle and working classes could afford the industrially manufactured accessories. International fashion journals provide information on the latest trends. Le Moniteur de la Mode, Paris, 1876

Rijksmuseum, Amsterdam

Cane

In the 18th century, the cane was an indispensable item for upper class men when out strolling or promenading. In this age, canes were long and equipped with richly decorated handles, often made of ivory or precious metal. This silver handle in rocaille style was the work of the Zurich goldsmith Diethelm I. Gyger

© Swiss National Museum

The rise of the middle classes

In the 19th century, the top hat and the cane signified the elegance and social status of the rising middle classes. Women, too, made use of canes when out strolling or riding but they were usually more delicate than the ones used by men. Detail from: Le Progrès, Paris, 1851

Staatliche Museen zu Berlin, Kunstbibliothek / Anna Russ

1970s-style platform shoes

Fashion – shoes in particular – offers an opportunity to indulge in some presentation of the self and grandstanding. The 1970s saw a revival of the heel on men's shoes. The man who wore these shoes was certain of status and attention, especially on the dance floor or in the street.

© Swiss National Museum

Sneakers to go with Nemo's stage costume

Around 1900, the first rubber-soled athletic shoe used in sports such as basketball, tennis, running or football was developed in the USA. In the 1980s and 90s, the trainer, or sneaker, became casual wear for both men and women, and today the item is omnipresent in everyday clothing. In his role as multifaceted artist, Nemo (b. 1999) consciously plays with clothing that can be read as both feminine and masculine. The colourful tulle embellishments transform the chunky trainers into a non-binary accessory. Styling by PAMPAS (Malmö), worn at ESC 2024

© SRF Kostümarchiv, Zürich

«Accessories» at the National Museum Zurich, 2025

A view of the exhibition.

© Swiss National Museum

«Accessories» at the National Museum Zurich, 2025

A view of the exhibition.

© Swiss National Museum

National Museum Zurich press contact

+41 44 218 65 64 medien@nationalmuseum.ch

Exhibition imprint

  • Overall management Denise Tonella
  • Project direction and Concept Andrea Franzen
  • Curators Andrea Franzen, Joya Indermühle
  • Curatorial Support Christina Sonderegger
  • Scenography Bureau Hindermann GmbH: Christof Hindermann, Nina Peter
  • Exhibition graphic Herendi Artemisio GmbH: Tiziana Artemisio, Milana Herendi
  • Scientific collaboration Jasmin Mollet
  • Advisory committee Roman Aebersold, Günhan Akarçay, Heidi Amrein, Beat Högger, Sabrina Médioni, Denise Tonella
  • Project controlling Sabrina Médioni
  • Cultural services and museum education Lisa Engi, Vera Humbel, Anna Thalmann
  • Technical management Ira Allemann, Debbie Sledsens
  • Exhibition construction Ira Allemann, Marc Hägeli, Philippe Leuthardt, Julia Rusterholz, Dave Schwitter
  • Conservation management Nikkibarla Calonder, Iona Leroy
  • Conservation and mounting of objects Nikkibarla Calonder, Iona Leroy, Sarah Longrée, Véronique Mathieu, Jürg Mathys, Gaby Petrak, Alexandra Schorpp, Rahel Vetter, Ina-Gesine von Woyski, Peter Wyer, Tino Zagermann
  • Loans, Object logistics and assembly Christian Affentranger, David Blazquez, Reto Hegetschweiler, Simon d’Hollosy, Cristina Kaufmann, Laura Mosimann, Aymeric Nager, Claudio Stefanutto
  • Photography Jörg Brandt, Felix Jungo
  • Picture library Ronja Eggenschwiler, Andrea Kunz, Fabian Müller
  • Media stations  Alex Baur, Thomas Bucher, Ueli Heiniger, Pasquale Pollastro, Danilo Rüttimann
  • Films Zürcher Hochschule der Künste, Trends & Identity Dozierende: Simon Grab, Eva Wandeler, Jacqueline Zünd Studierende: Rebecca Loren Aebi, Antonio José Angeles Jimenez, Laura Balsiger, Yannick Burkard, Till Fiedler, Shirin Friedhoff, Ciriaco Limongelli, Nicola Michel, Anina Pignatelli, Laura Swanson, Samira Esmeralda Trachsel 
  • Marketing and Communication Anna-Britta Maag, Sebastiano Mereu, Carole Neuenschwander, Alexander Rechsteiner 
  • Advertising graphic Resort GmbH für Visuelle Kommunikation 
  • Translations Language Factory, Laurence Neuffer, Massimo Piras, Nigel Stephenson

Items generously loaned by

  • Büne Huber, Bern
  • SRF Kostümarchiv, Zürich
  • Katja Mäder, Bern
  • Museum für Musikautomaten, Seewen SO