The hat was good for the economy
Katrin Brunner
9. October 2020
In the 18th century, straw-weavers and hatmakers had a bad reputation in Switzerland. They were condemned as lazy. A century later, hat-making became a flourishing business.
Objects of desire
Exhibition | accessibility.time_to
Accessories have always been more than mere decoration: hats, scarves, gloves, bags and shoes reflect social, political and religious affiliation, denote power and status, protect and give form to the body, or represent the latest fashions. The exhibition features items from the Swiss National Museum collection to show how accessories are shaped by social change. From the strict dress codes of the early modern period to current-day trends that play with gender norms, the exhibition takes a look at fashion history from head to toe.
Guided tour of the exhibition "Accessories – Objects of desire".
Tour: 1 hour
Guided tours can be arranged outside opening hours: Mon between 9.30 am and 6 pm, Tue to Fri between 9.30 am and 7.45 pm. Sat and Sun between 10 am and 5 pm
Registration: |
2 weeks in advance |
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Duration: |
60 minutes; special packages can be offered on request |
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Group size: |
max. 15 participants per tour |
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Languages: |
English, German, Italian, French. Other offers upon request. |
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Cost: |
CHF 180 for the guided tour + CHF 10 admission per person Children up to 16 years free. For groups of people with permit N, S, B, F (refugee) or F (foreigner), the guided tour and admission are free of charge. |
Monday till Friday 09:00 - 12:30
Guided tour of the exhibition «Accessories – Objects of desire».
1 hour
Guided tours are free of charge for school classes from Switzerland.
Guided tours in English can be arranged, even outside opening hours. Guided tours are free of charge for school classes from Switzerland.
Booking: |
at least 2 weeks in advance |
|
Duration: |
1 hour guided tours, other services by prior arrangement |
|
Group size: |
max. 25 people |
|
Cost: |
Guided tours for school classes from Switzerland are free of charge. |
Monday till Friday 09:00 - 12:30
Armed with the Chatterbag, kids accompanied by an adult can explore the Swiss National Museum. They are invited to find six objects in the exhibition “Accessories – Objects of Desire”, each of which has a story to tell. The journey of discovery continues with fun activities in which various objects from the bag are used to solve riddles, try things out, explore items by touch, and more. The entertaining itinerary enables young visitors to immerse themselves in the wonderful world of fashion and accessories.
Suitable for kids aged 5 to 10.
Free of charge | Chatterbag available at the Welcome Desk
German | English
Accessories are more than fashionable adornment. The new exhibition at the National Museum Zurich features over 200 objects spanning four centuries, illustrating how accessories reflect status, identity and societal change. It includes hats, scarves, fans, bags, shoes and many other everyday items, taking visitors on a journey into cultural history, from head to toe.
What do a hat, a pair of gloves, or an elegant scarf say about their wearer? Accessories have always been more than just decorative add-ons. Rather, they are objects that carry their own message and meaning. The exhibition at the National Museum Zurich features elaborately decorated hats, luxurious scarves, elegant walking canes, extravagant bags, delicate fans and sensual shoes from the Swiss National Museum’s extensive collection. They span the period from the 17th century to the present day and provide an insight into social change, status, identity and cultural expression.
Various exhibits, such as the velvet beret belonging to a councillor from Bern in the early 18th century, children’s christening bonnets and a magnificent decorative headdress from the canton of Schaffhausen, show how headgear was a sign of social status, regional identity, and social exclusion. Modern-day examples, such as the pink ‘pussy hat‘ illustrate how headwear can still make a political statement today.
Accessories that are held in the hands extend the body and lend emphasis to gestures. In the past, members of the leisure class had their hands free for bags, fans, parasols and walking canes. Many of these objects served functions that have now been forgotten. For example, the exhibition features an elaborately decorated cane from Zurich with a silver rocaille knob, which would have been used by wealthy gentlemen when strolling around the city as a sign of wealth, status and refinement.
The exhibited bags and other items worn on the body range from a baroque alms purse to a briefcase and modern-day handbag. A particularly impressive exhibit is the bag by Swiss designer Kévin Germanier, made from upcycled wool oddments and shower curtain rings – an example of sustainability in fashion.
The exhibition also shows how social change is reflected in fashion accessories, from strict dress codes and the artistic opulence of accessories for regional traditional costumes, to present-day items that play with gender norms. For example, a pink-coloured men’s house cap from the 18th century considers why the colour is nowadays seen as feminine, while the unisex sneakers with pink tulle worn by Nemo at the Eurovision Song Contest in 2024 deconstruct social norms.
Finally, short films from the course ‘Major Trends & Identity’ at the Zurich University of the Arts look at the diversity and relevance of accessories in contemporary society and ask how they shape the modern body image.
The exhibition takes a deep dive into the role of accessories in everyday life, culture and politics. It encourages visitors to think about clothing as a cultural practice and clearly shows that accessories are much more than fashionable adornment – they are a window into cultural history, telling stories from head to toe.