Opening times

Museum, boutique and bistro

Tu – We 10:00 – 17:00

Th 10:00 – 19:00

Fr – Su 10:00 – 17:00

Mo closed

Library

Tu – Fr 10:00 – 17:00

Th 10:00 – 19:00

Sa – Mo closed

Special opening times

Sa 12/21/2019 10:00 – 17:00

Su 12/22/2019 10:00 – 17:00 Fourth Advent

Mo 12/23/2019 10:00 – 17:00

Tu 12/24/2019 10:00 – 14:00 Christmas Eve

We 12/25/2019 10:00 – 17:00 Christmas

Th 12/26/2019 10:00 – 17:00 St. Stephen´s Day

Fr 12/27/2019 10:00 – 17:00

Sa 12/28/2019 10:00 – 17:00

Su 12/29/2019 10:00 – 17:00

Mo 12/30/2019 10:00 – 17:00

Tu 12/31/2019 10:00 – 17:00 New Year´s Eve

We 1/1/2020 10:00 – 17:00 New Year´s Day

Th 1/2/2020 10:00 – 17:00 Saint Berchtold

Fr 4/10/2020 10:00 – 17:00 Good Friday

Su 4/12/2020 10:00 – 17:00 Easter

Mo 4/13/2020 10:00 – 17:00 Easter Monday

Mo 4/20/2020 closed Sechseläuten

Fr 5/1/2020 10:00 – 17:00 Labour Day

Th 5/21/2020 10:00 – 17:00 Ascension Day

Su 5/31/2020 10:00 – 17:00 Whitsun

Mo 6/1/2020 10:00 – 17:00 Whit Monday

Sa 8/1/2020 10:00 – 17:00 Swiss National Holiday

Sa 9/5/2020 18:00 – 23:59 Zurich's long night of museums

Su 9/6/2020 0:00 – 2:00 Zurich's long night of museums

Mo 9/14/2020 closed Knabenschiessen

Show all

Opening times

Museum, boutique and bistro

Tu – We 10:00 – 17:00

Th 10:00 – 19:00

Fr – Su 10:00 – 17:00

Mo closed

Library

Tu – Fr 10:00 – 17:00

Th 10:00 – 19:00

Sa – Mo closed

Special opening times

Sa 12/21/2019 10:00 – 17:00

Su 12/22/2019 10:00 – 17:00 Fourth Advent

Mo 12/23/2019 10:00 – 17:00

Tu 12/24/2019 10:00 – 14:00 Christmas Eve

We 12/25/2019 10:00 – 17:00 Christmas

Th 12/26/2019 10:00 – 17:00 St. Stephen´s Day

Fr 12/27/2019 10:00 – 17:00

Sa 12/28/2019 10:00 – 17:00

Su 12/29/2019 10:00 – 17:00

Mo 12/30/2019 10:00 – 17:00

Tu 12/31/2019 10:00 – 17:00 New Year´s Eve

We 1/1/2020 10:00 – 17:00 New Year´s Day

Th 1/2/2020 10:00 – 17:00 Saint Berchtold

Fr 4/10/2020 10:00 – 17:00 Good Friday

Su 4/12/2020 10:00 – 17:00 Easter

Mo 4/13/2020 10:00 – 17:00 Easter Monday

Mo 4/20/2020 closed Sechseläuten

Fr 5/1/2020 10:00 – 17:00 Labour Day

Th 5/21/2020 10:00 – 17:00 Ascension Day

Su 5/31/2020 10:00 – 17:00 Whitsun

Mo 6/1/2020 10:00 – 17:00 Whit Monday

Sa 8/1/2020 10:00 – 17:00 Swiss National Holiday

Sa 9/5/2020 18:00 – 23:59 Zurich's long night of museums

Su 9/6/2020 0:00 – 2:00 Zurich's long night of museums

Mo 9/14/2020 closed Knabenschiessen

Show all

Heidi in Japan

National Museum Zurich | 17.7.2019 - 13.10.2019
published on 17.7.2019

At the end of the 19th century, a little girl from the Swiss Alps conquered the world. Heidi received another boost in the 1970s thanks to a Japanese cartoon series. The series is also considered to have sown the seeds of the now booming anime industry.

In Switzerland, Heidi is not just a children’s book star, but a kind of folk heroine. The girl from Graubünden has captivated generations of readers. Johanna Spyri’s two-volume work was published at the end of the 19th century, and became an international bestseller during the author’s lifetime. It has been translated into more than 50 languages and is still very popular today. But Heidi did more than just delight fans as a character in a novel; she soon became an advertising ambassador for Swiss tourism. The evocative depiction of the rural community and the idyllic mountain landscape inspired a yearning for nature and tranquillity, and attracted scores of tourists.

Heidi was wildly successful in Japan. This has to do partly with the idealised alpine world, which was especially appealing to the Japanese after the Second World War, and also partly with the animated series ‘Alpenmädchen Heidi’ (Heidi, Girl of the Alps), which appeared in 1974. Anime, as animated cartoons are called in Japan, was the countermovement to the booming Japanese economy and its industrialised outlook. The 52-part anime was created by four young men, two of whom – Hayao Miyazaki and Isao Takahata – went on to co-found the world-renowned Studio Ghibli. The fact that, like Spyri’s book, the Japanese Heidi series was a global success shows that Heidi has ultimately become a global phenomenon, finding her way back to Switzerland through the screen.

‘Heidi in Japan’ focuses on the fusion of two cultures and the evolution of the Japanese cartoon series, which was extremely important in popularising the successful anime genre. The exhibition has been created in collaboration with the University of Zurich and a team of Japanese experts headed by Professors Aki Nishioka and Takashi Kawashima.

Images

Description

Heidi, created by Yoichi Kotabe specially for the exhibition at the National Museum Zurich.

Copyright: Swiss National Museum / Yoichi Kotabe

Description

Drawing for ‘Heidi, Girl of the Alps’ (Alpenmädchen Heidi) from 1974.

Copyright: Yoichi Kotabe

Description

Drawing for ‘Heidi, Girl of the Alps’ (Alpenmädchen Heidi) from 1974.

Copyright: Yoichi Kotabe

Description

Layout for the Japanese cartoon series ‘Heidi, Girl of the Alps’, first aired in 1974.

Copyright: Yoichi Kotabe

Description

A view of the exhibition.

Copyright: Swiss National Museum

Description

A view of the exhibition.

Copyright: Swiss National Museum

Description

A view of the exhibition.

Copyright: Swiss National Museum

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